We’re proud to have been recognised within the performance-marketing industry for our achievements and successes.
2016:
eAwards Braspag Brazil – Best Agency, Digital Mobile Solutions
Winner – Optimise
For the fifth consecutive year, eAwards Braspag recognises the best e-commerce companies in Brazil, as well as the agencies that provide the most innovative digital services for brands and companies in the digital sector. This prize is awarded by eWorld company, marketing publishers and creators of the eShow conference in São Paulo. The eAwards raises public awareness of the innovations developed by Brazilian online commerce and digital agencies that stand out for their excellence, professionalism, and ability to improve the online shopping experience for consumers and visitors.
2016:
Performance Marketing Awards – Best in Finance
Highly Commended – Optimise and Lloyds Banking Group
Lloyds Banking Group Credit Cards had a phenomenal year, implementing a bold marketing strategy, challenging the top end of every Credit Card vertical with a set of innovative products that continuously changed and evolved to meet the needs of customers, address challenges from competitors and appeal to affiliates. In the absence of any ‘above the line’ marketing to drive awareness, the onus was firmly placed on Optimise and the performance channel to deliver this fluid strategy and achieve results. While acquisition was obviously the ultimate KPI for this campaign, it was to be achieved against a backdrop of the FCA CONC rulings and LBG’s cautious interpretation of FCA compliance. Despite this governance, the strategy executed by Optimise delivered over 50 product changes throughout the year including 33 new products, achieving large scale growth across the board and resulting in LBG cards finishing the year achieving unprecedented levels of success. In 2015 LBG Cards increased investment in the channel and Optimise delivered 28% sales growth overachieving target by 18%.
2016:
Performance Marketing Awards – Advertiser Innovation
Highly Commended – Optimise and Tesco Bank
Tesco Bank and Optimise Media have shown it is possible to deliver amazing things in a short period of time. Tesco Bank tendered their performance marketing activity in 2015 with the objective to move away from a failing agency led model which had restricted sales delivery and caused serious concerns around compliance. Tesco firmly believed the affiliate channel had untapped potential and after a lengthy RFP process Tesco selected Optimise Media as their exclusive performance marketing partner. In 6 short months, Optimise Media had delivered a 39% increase in acquisition performance compared to the incumbent, and Tesco Bank have consistently increased their investment MoM in the affiliate channel, reaching 75% more spend in 2016 vs. 2015, taking the investment in affiliate commission into the millions. This clearly demonstrates a commitment to Performance Marketing, and evidences Tesco Banks’ recognition of performance marketing as core part of their overall marketing mix and Optimise Media as a key partner in delivery of these staggering results.
2016:
Performance Marketing Awards – Best Managed Affiliate Programme
Highly Commended – Optimise and Tesco Bank
Working in close partnership, Tesco Bank and Optimise Media reinvigorated an ailing affiliate programme to deliver exceptional acquisition results built on a robust foundation of best in class affiliate management. This robust approach to management of the affiliate programme has enabled focus on both new and incremental growth and increased operational efficiencies, improving every aspect of ROI. Multiple aspects of the programme were improved including launching tailored promotions using bulk buying economies of scale, utilising an aggressive bonus structure through with Cashback sites, launching new products and engaging new Channels including email campaigns, with complete transparency partners DPA, data sources, opt in and unsubscribe processes. Optimise also successfully introduced new Partnerships with powerful partners including MoneySavingExpert, and improved direct partner performance through greater transparency and frequency of data.
2016:
The Sunday Times HSBC International Track 200
75th out of 200
The Sunday Times HSBC International Track 200 ranks Britain’s mid-market private companies with the fastest-growing international sales, measured over their latest two years of available accounts. It is compiled by Fast Track and published in The Sunday Times each June, with an awards event in September, and alumni dinners during the year. Optimise Media area proud to have been awarded for the second consecutive period, ranked 75th with an average international sales growth of 48%, and a £30m turnover.
2015:
Performance Marketing Awards – The Finance Award
Highly Commended – Legal & General
Our work with Legal & General won the Finance Award in 2014, but that was only the prelude to another truly outstanding year with L&G.
In-depth collaboration between advertisers, network and publishers ensured sales figures rose exponentially YOY. All yearly targets were exceeded, and sales contribution from affiliate increased against all other marketing channels. This has confirmed the importance of the performance channel within Legal & General’s business, putting performance marketing at the core of its strategy for the coming years.
2015:
Performance Marketing Awards – Advertiser Innovation
Highly Commended – Aviva Cross-Sell
Aviva and Optimise developed a cross-sell incentive programme in order to increase sales and long-term value from the Aviva customer base. Aviva wished to better engage customers who prefer to use mobile and tablet devices, so both partners looked for ways to develop the already-successful cross-sell incentive campaign with this aim in mind. Aviva integrated the incentive programme into the new MyAviva mobile app. Web login and a seamless customer experience were crucial. Using a silent registration solution developed by Optimise, Aviva were able to use data intelligently to significantly improve the customer experience.
2014:
Performance Marketing Awards – Finance Award
Winner – Legal & General
We were awarded the prize for managing and growing the Legal & General campaign, which we acquired from competitor network AWin in September 2013. We achieved a great amount in a short time, successfully migrating the programme, improving sales volumes and ultimately beating the advertiser’s annual targets by 5%. Working with Legal & General, we were also the first to market with a staggered cashback proposition, increasing the lifetime value of cashback customers and maintaining sales volumes from this channel, despite a reduction in cashback rate in year one.
2014:
Performance Marketing Awards – Finance Award
Highly Commended – RBS Group
We have been running the RBS affiliate programme for five years. The campaign encompasses two iconic brands – NatWest and RBS – and a significant number of product categories, including credit cards, current accounts, savings, loans and mortgages. In January 2013, Performics were introduced to the campaign as an agency, and RBS’s online affiliate programme saw a 116% total increase in online accepted applications across all products in the year that followed. This success was driven by a number of factors, particularly a focus on consistency and reliability, which in turn bred confidence in the campaign. Affiliates have been given even more confidence through more regular engagement and the introduction of a successful affiliate day. A broad range of products has been maintained, and tracking and payment processes overhauled. Optimise and Performics have worked with RBS to launch new products such as the competitive Balance Transfer and Purchase credit card, giving affiliates even more options when promoting the brands.
2014:
The Sunday Times HSBC International Track 200
7th out of 200
Optimise were ranked seventh in the Sunday Times HSBC International Track 200. The listing, published in the Sunday Times each July, ranks Britain’s private companies by fastest-growing overseas sales. Optimise’s ranking places it alongside firms from a broad range of industries and fast-growing digital companies including Skyscanner (30th) and Mind Candy (21st).
We achieved organic growth of 144% in international sales over the period, with revenues growing from £0.7m to £4.0m between 2011 and 2013. This explosive growth has been driven by the expansion of our global network, with offices now established in Warsaw, New Delhi, Sydney and Sao Paulo.
2012:
Performance Marketing Awards – Network Innovation
Winner
The continued success of incentive-based offers proves the worth of this approach as a powerful acquisition tool. More recently, advertisers and affiliates who do not traditionally operate in this space have made attempts to compete. However, delivering these incentives to market can be costly and time-consuming, making success difficult to replicate or sustain. In answer to this challenge, we launched our Rewards technology, a unique incentive-marketing solution that provides an online product suite for rewards management, plus a technical solution to support customer incentives and retention. Optimise Rewards gives both advertisers and affiliates the ability to offer, track, verify and fulfil consumer incentives for purchasing a new product. We manage the entire process, from customer registration right through to fulfilment of rewards, as well as design, build and hosting of required content, pages and widgets. The solution has been a phenomenal success, helping to achieve cut-through and drive acquisition across a range sectors, while demanding minimal cost, effort, resource or technical ability from clients.
2011:
Performance Marketing Awards – Finance Award
Highly Commended – HBOS Credit Cards
We were highly commended for the management and growth of the HBOS credit card programme. Affiliate marketing is at the centre of HBOS’ marketing strategy, and affiliates were an integral part of achieving the firm’s objectives for 2010. HBOS, Optimise and affiliates all worked closely together to sustain HBOS delivery volumes and improve account value, whilst managing risk. We also helped HBOS develop existing customer propositions alongside new customer growth and widen partner diversification. HBOS’ success was achieved by communicating and building relationships with affiliates; partner diversification through email activity; sustaining volume and improving account value with cashback usage and bespoke deals; extending the product range to develop the proposition; and landing-page optimisation.