Best performance marketing for Travel – Asia-Pacific and Middle East & Africa
We’re delighted to be shortlisted in the International Performance Marketing Awards 2018 for:
- APAC – Best Performance Marketing Campaign or Strategy – Optimise Media for Expedia
- MENA – Best Performance Marketing Campaign or Strategy – Optimise Media for Al Tayyar Travel Group
It’s fantastic validation of our global performance marketing expertise, creativity and innovation within the Travel sector that our work has again been recognised by the Performance Marketing industry.
In 2017, we won the International Performance Marketing Award for Asia Pacific – Best Performance Marketing Campaign or Strategy for Agoda. We developed a campaign designed to deliver incremental sales on desktop, mobile web and in-app, across multiple markets across Southeast Asia, which saw travel fare aggregator site Agoda achieve 300% year-on-year sales growth.
Winning formula for scaling Travel campaigns cross-border
We’ve been able to successfully apply our ‘winning formula’ for scaling travel campaigns cross-border with Saudi-based Al Tayyar Travel Group, where we delivered a highly effective and high impact customer engagement strategy, based on an understanding of localized requirements in the MENA region. The results were impressive with a significant growth in sales in just six-months.
We’ve also continued to excel at delivering performance marketing campaigns for our Travel clients across Southeast Asia. For Expedia, we delivered a robust performance marketing strategy on multiple different channels and new markets, resulting in a world-class increase in sales year-on-year.
Performance is in our DNA
We’re some of the best in the business, and we focus on harnessing the unique digital DNA of the internet to transform how Travel businesses find their ideal customers online. In 2017 we delivered over $1 billion in online sales for over 1,000 advertisers through our global network of publishers and media. Our ‘pay-for-performance’ model means there’s no risk for advertisers.
Our global publisher network enables advertisers to access millions of ‘in-market’ customers, and we make it easy for advertisers to connect with their next customer and deliver sales online from day one. Our proprietary universal tracking, performance analytics and local expertise means we know who your best customers are, where and how to target them.
We’re also more than just a platform. Our supported performance analytics and delivery of ‘full-funnel’ performance advertising enables clients to get the most out of their traffic and budget and eliminate ad spend wastage.
This is why some of the world’s leading Travel brands (Agoda, Expedia, AirAsia, Almosafer, Tajawal, Qatar Airways, Etihad etc) choose to work with us across Asia-Pacific and Middle East & Africa.
Turn more clicks into customers with Optimise Performance Marketing
If you want to know how to turn more clicks into customers across the key Middle East & Africa markets, come and talk to one of our experts.