Display Media

Advertising spend in display is an important part of the digital marketing mix and we can help you Optimise this spend, reaching the ‘right’ customers at the optimum price. Harness the power of display media using our performance intelligence and ability to intelligently target the right customers through premium display inventory across desktop, social, mobile web and in app.

 

 

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Buy the audience, not the media

With our intelligent tracking, data management platform and advanced performance intelligence, we can help you make smarter decisions around what the ‘best’ customers look like, to improve your targeting and in turn conversions. We can associate specific attributes to customers that typically drive higher value sales to develop look-a-like profiles of your ‘best’ customers.

Our performance intelligence gives unique insights on specific customer attributes such as age, gender, device, geo location and affinity interests. We combine these attributes with performance data on sales and basket values and use this to help you target  and ‘prospect’ more of the best customers. Through our specialist display media affiliates you can buy your ‘audience’ and display the right message, at the right time, on the right device.

 

Optimise display media for success

By focussing on targeting the most relevant and valuable customer segments to your brand and products, we can optimise engagement, conversion, and sales. You can optimise display media for success by backing it out to an effective performance metric, including eCPA or eCPM, or whichever success metric is right for you.

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Re-targeting

We can help you re-engage consumers who have visited your website but not purchased, through display advertising using relevant, contextual messaging to encourage re-engagement and purchase to drive conversion uplifts. We optimise these technologies through our performance intelligence to re-target the most valuable customers with the most relevant and engaging creative and messaging.

Programmatic

With work closely with our Programmatic partners to use ‘audience intelligence’ to inform automated buying of media in real time based on the perceived value of that impression, or user. Using our performance intelligence, our programmatic media buyers can ‘prospect’ for new customers by buying the optimum ‘audience’ and ensure that the right media is put in front of them at the right time, on the right device, with the right message, improving your conversions and ROI.

 

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Native

Native advertising can be a great way to inform, educate and engage prospective customers during earlier stages of the buying journey. Using our performance intelligence our Native advertising partners can ensure the most valuable audiences and those most likely to be interested are being targeted. We track all activity back to an eCPA or eCPL, enabling continuous optimisation of content, targeting and ROI.

Social

Using our performance intelligence, our social media affiliates can ‘prospect’ and engage new customers by targeting the specific attributes of your most valuable customer segments, to extend reach, drive awareness and help originate need amongst your most valuable customer segments. More accurate targeting drives higher conversions, and typically working to a CPC or CPL metric means your margins increase too.

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